How Are Franchise Buyers Like Bigfoot?

February 22, 2013 | By | Add a Comment
Whatcha thinkin' 'bout? Franchise stuff . . .

Whatcha thinkin’ ’bout? What franchise should I buy . . .

Business buyers can be somewhat elusive, hide in plain site and we know they are out there right?

As stated at this year’s IFA convention in Las Vegas the economic landscape has changed for the franchising industry. The good news is “franchise jobs don’t leave the country or get outsourced. They are the best type of jobs to create because they stay in your community” Sid Feltenstein, the IFA’s Hall of Fame inductee, said in his acceptance speech.  And it’s a good thing too because franchising accounts for more than 20% of new job growth.

“Adapt or die” is a harsh line Brad Pitt says in Moneyball but that is what the franchise industry and the Sasquatch do to evolve and grow.  How franchise buyers are going to connect with opportunities is going to be more conversational in the future; where users gather and pull information rather than the information being pushed on them. Here’s Matt Alden, President of Franchise Solutions and Franchise.com talking about how portals like us plan to adapt to the changing preferences of franchise buyers.

About Kerry Crocco


Kerry is the marketing coordinator for Franchise Solutions and Franchise.com. She creates and conducts email marketing campaigns, web page management and trade show coordination. She is a mother of two, wife and an independent sales rep for a handmade silver jewelry company called Silpada Designs.

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