Without getting into a long philosophical discussion on the meaning of life and where we may fit into the grand scheme of things, you will undoubtedly agree that we naturally “do better” at and gravitate toward tasks which we enjoy. Conversely, we tend to shy away from situations that we aren’t fond of… and if forced to do them, may not perform well. The question we need to address is “Who Are You?”, and how this will relate to the prioritized “job description” you will inherit when you buy a particular franchise.
As a franchise owner, you are generally in charge of everything – personnel, advertising, marketing, ordering, taxes, customer relations, management, accounting and bookkeeping, administration, sales, etc. However, there are certain functions within particular franchises that are much more important and demanding than others. For example, if you are thinking of a “service based” business, the key to your success may not depend so much upon your being able to provide that service in a professional manner and at a profit, but may depend more upon your sales ability… how earnestly, regularly, and aggressively you go out into the market place and find new customers. If you don’t really “like to sell”, you may be better off in a category of franchise that is not critically dependent on your being an excellent salesperson. As another example, if your “people handling skills” are not superbly honed, it may be best not to get involved in a franchise whereby your prime function will be the management of a large staff of employees or independent contractors. Some of this is surmountable, however, as most quality franchisors have systems in place that seek to train you in all aspects of management.
Your overall success as a franchise owner will depend greatly on your skills, aptitudes, and attitudes as well as your ability to learn new proficiencies and adapt to a systemized approach to business. Your best use of this portion of the “Franchise Readiness Profile” involves self-examination and your honest answers to the important question:
“WHO AM I – REALLY?”
Take the Franchise Readiness Profile!