Good News for Coffee Franchises as More Young Adults are Drinking Coffee

June 30, 2011 | By

Coffee franchises were bouyed by a recent survey that showed coffee drinking is on the rise in young adults. Earlier this year, the National Coffee Association’s National Coffee Drinking Trends 2011 survey reported that 40% of 18 to 24 year olds drink coffee every day, as compared to 31% last year. This is great news for coffee franchises, as the 2010 survey indicated a drop in coffee drinking by young adults (which has largely been attributed to the poor economy).

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In addition to an increase in daily coffee drinking, the report showed more expensive gourmet coffees – which includes drinks made with espresso or higher quality, premium-roasted coffee beans – are also experiencing increased demand.

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Interestingly, the trend towards single cup brewing (like Keurig and Tassimo coffee pods) has not penetrated the younger market to the same extent of the general population of coffee drinkers. Only 7% of this age group own a single cup coffee brewing machine (on average these machines are growing at a rate of about 1% per year). Then again, this may also be good news for coffee businesses.

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The report also showed that the 25 to 39 year old segment that drink coffee every day, increased by 10 percent (44% to 54%).

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