Franchise companies are offering potential franchisees a variety of incentives to buy a franchise. Pointing to the current economic climate, franchisors are offering two for one specials, lower franchise fees, and help with franchise financing to help lure new investors. Some franchise companies are also offering their current successful owners bonuses for recommending potential franchise buyers. Franchisors are also becoming more creative in helping potential business owners buy a franchise because the competition among franchise concepts has grown in recent years. The International Franchise Association estimates that there are over 3000 franchise concepts currently available for sale. So if you are looking to invest in a business, be sure to do your research and be aware of the creative incentives being offered by the franchise companies.